Bettie's philosophy is to create and design something long lasting and sustainable. In her collections “Awaken”, “Realise” and "Eternity", Bettie uses natural and sustainable fabrics from all over the world. All of the high quality fabrics are carefully selected by Bettie. All three of these collections feature Bettie’s hand drawn patterns - an unique favourite being a floral ink illustration that she created for all three of her collections.
The design collection titled Awaken, Realise, and Eternity unfolds across three episodes, each with its unique theme and visual style.
In Episode 1: Awaken, the focus is on awakening and discovery. This episode features bright, vibrant colours and surreal landscapes, showcasing elements of nature such as blooming flowers and the dawn of a new day. The central character stands at the edge of a cliff, gazing at a colourful horizon, accompanied by magical creatures that symbolise new ideas and thoughts. The highlight of this collection is 'multi-functional' in terms of the wearer can change the formal and appearance by the attachable parts and buttons. Giving more flexibility to the wearer in different kind of occasion and mood.
Episode 2: Realise delves into understanding and growth, employing warm, earthy tones and intricate patterns. Here, the narrative emphasises inner reflection and connection with others. The character interacts with diverse groups, sharing stories and experiences, while visual metaphors like intertwined roots and branching trees illustrate their personal growth and relationships. The mixture of Silk and Wool can bring out the elegance and femininity, and most of the outfit in this collection can be mix and match with others.
Finally, Episode 3: Eternity explores legacy and continuity, adopting an ethereal and timeless visual style with shades of black and white. The backdrop features celestial elements, hand drawn floral pattern by Bettie herself, highlighting the vastness of existence. The character is surrounded by memories and echoes of past experiences, symbolising the lasting impact of their journey and the cyclical nature of life.
Together, these episodes create a rich narrative tapestry that invites viewers to reflect on their own journeys of awakening, realisation, and the legacies they create.
'I hope they fall in love with my designs, and when they wear my design, they can feel the message I want to convey throughout this collection. I want them to see beyond just the clothes and recognise the opportunity for self-expression and confidence that the collection offers. I aim for individuals to feel a connection to the pieces, sparking a sense of uniqueness and personal style. Ultimately, I want the audience to take away a feeling of inclusivity, where everyone is welcome to embrace their individuality and feel comfortable expressing themselves through fashion. Of course, the happiness they experience is what satisfies me the most. In this collection, my aim is to design pieces that are easy to wear and allow for mix-and-match styling, not just for special occasions but for everyday wear. Comfort and wearability are always the key values in all my collections. As a designer, the greatest joy is seeing people wearing my designs confidently on the street.'
Bettie